greenspired:
urban development
During the summer of 2017, I had the opportunity to participate in a program focused on biology, urbanism, and innovation. Throughout this program, my team and I were able to engage in conversations with the city of Paris and the Arc d'Innovation to create a project focused on expanding on current greening programs by engaging in urban greening through an artistic and whimsical approach. Our project has three main initiatives: create moss art along underused vertical spaces, develop unused alleyways into green spaces, and reimagine advertising with the creation of green billboards along the Péripherique. Drawing inspiration from pufferfish nest construction, which transforms the mundane seafloor into a beautiful and functional circular pattern, we want to renovate Paris’ cityscape into an environmentally-friendly model for sustainability. As a result of our greening, we also tackle one of Paris’ other most pressing problems: air pollution. With sustainability at the core of the Paris 2024 Olympic bid, Greenspired’s initiatives help the city commit to their promise to be sustainable by advertising that way, too, with our green billboards. Greenspired’s initiatives will be tailored to the needs of the city, creating a legacy of sustainability, vibrancy, and innovation for Paris.